Loot Crate(TM) is a gamer/geek monthly subscription box that started off in late 2012 and has expanded into a multitude of different countries, subscriptions and themes as it plots to take over the world. In a digital age where the subscription box is king, what makes Loot Crate so different from all the others? The first (and most important) is its price point. For US subscribers, the highest price that you will pay for a subscription is $19.95. For international subscribers, the price is higher due to shipping costs (as an example, as a UK subscriber, I tend to pay approx. £24 a month for mine). If you want to upgrade to their premium model, the Loot Crate DX, you’re looking at a price point of $49.99 a month.
Loot Crate has expanded into different sectors with its subscription box model and caters to Anime, Gaming, Pets, Clothing, Firefly, Halo and WWE. Those variations alone indicate that Loot Crate has tapped into a market that is demanding more and more from its curators. There is no true rival to Loot Crate in the UK. Even as an international subscriber, there have never been problems with delivery (tracked and recorded through Asensia) and their customer service is second to none.
Like all digital-based organisations, social media has a big part to play in how Loot Crate has expanded as an organisation. Their interaction with their fans makes them stand-out contenders in the Twitter and Facebook circles. Even when there’s a problem, Loot Crate are quick to provide a solution. Here are some examples. In a recent Loot Crate, a Marvel oven mitt was included that was later discovered to be a fire hazard. Loot Crate issued a recall notice and has promised to offer a replacement item of the same or greater value. In another example, an item that was lost in one of my subscription boxes was replaced without additional cost or charges.
The most important question, however, is what’s included. Loot Crate have the benefit of establishing relationships and partnering with the largest movie studios, gaming companies and more besides. Loot Crate doesn’t just provide merchandise. Each crate comes with a specially designed t-shirt that ranges from shows such as Rick and Morty to Labyrinth. What more? No problem! Each crate comes with a ‘Loot Pin’, a badge that comes with special themed downloadable content from everything from Fallout Shelter to Neverwinter Nights.
You need only look at the photos that people share of their crates to highlight that Loot Crate is only going to get bigger and bigger. How long will they be able to keep their price as low as it is? I don’t know. What I do know is that I’m glad I discovered them when I did because, as a self-declared geek, I look forward to receiving that beautiful black box through my door every single month. Loot Crate, I thank you.